It's called Tru Blood, and it's basically a story of a young woman who falls in love with a vampire (hey haven't I heard this before?) ... and how vampires have recently "come out" to the world, so that society knows they exist.
Just search for it online, and you'll find links to various advertisements and even Youtube videos that are basically different marketing techniques for the show.

HBO decided to make this drink available to the public, but obviously not as fake blood, but as a blood orange soda. LOL!
TRU BLOOD SODA.
So for $16 you can get yourself 4 bottles of this beverage.
Honestly, now I'm curious as to how this Tru Blood Soda tastes ... how about you? =P
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